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The site southernthunder.baseball.com.au has the following in the web page, "The Australian Baseball Federation is the peak representative body for baseball in Australia." We observed that the website also stated " The Australian Baseball Federation has national and international regulatory and co-ordination responsibilities." It also stated " In performing those functions the Australian Baseball Federation uses the descriptor Baseball Australia. Powered by IMG Sports Technology Group." The header had Southern as the highest ranking keyword. This keyword was followed by Thunder, Southern Thunder, and Team Australia which isn't as urgent as Southern. The other words the site used was baseball. Baseball Australia is also included but might not be seen by search engines.